Purify

Featured & recommended by CNBC, Wall Street Journal, BuzzFeed, NY Times, Huffington Post, and many more.

Block ads & tracking with the most efficient blocker on the App Store. Browse 4x faster. Save 50% of your data usage.

Browse in Peace™ with the easiest, most efficient blocker for Safari on iOS — load pages 4X FASTER and protect your privacy.

#1 on the App Store worldwide in the paid apps category.
#1 Productivity app in the U.S. and worldwide.

Trusted and loved by hundreds of thousands of users, Purify is the best-selling blocker on the App Store.

No more ads, tracking, or clutter — Purify is a breeze to install and works right out of the box.

Here's why you'll love Purify:

• Instantly browse an average of 4x FASTER

• Reduce your web data consumption on Cellular & Wi-Fi by an average of 50%

• Browse the web clutter-free — reclaim precious screen space

• Ultimate privacy: Purify eliminates tracking — and never intercepts or sees any of your traffic

• “a 21% battery life increase from using Purify... [when] web browsing”, “the test results spurred me to keep Purify” — The New York Times.

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's professionally hand-crafted filter optimizes your browsing experience. With free regular updates, all users receive the best and latest of Purify at frequent intervals.

Purify gives you complete control: whitelisting with Purify is effortless — just a tap from within Safari.

Purify also syncs your preferences and whitelists via iCloud across all your devices.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:
• social buttons and comments
• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from users:

— "Makes mobile browsing great again."
— "Practically instant page loads."
— "I've used every one of the content blockers so far and Purify is by far the best one."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."
— "I've tried dozens of adblock apps... Purify is in a league of its own."