Lightning News is a media integration news client built by Shandong Radio and Television Station with great effort. It is the first platform for Shandong Radio and Television Station's news and information on the mobile Internet. Since its launch on January 11, 2017, Lightning News has adhered to the dual-core drive of "live broadcast" and "short video". There have been more than 8,100 live broadcasts, and it has the production capacity of more than 80,000 short videos per year. The annual traffic reaches 4.5 billion +, and the highest single-click volume has exceeded 150 million person-times. Short videos such as "One Minute in Shandong" have become popular hits across the network; the documentary "The Eagle Hunters on Nanyang Island" produced by the team of the all-media product column "City Hunting" incubated by Lightning News was selected as an excellent domestic documentary in the second quarter of 2019.
Currently, more than 600 government affairs accounts, institutional accounts, media accounts, column accounts, and self-media accounts have been settled in the "Lightning Plus" platform, with more than 8,000 manuscripts published every month, and a large amount of high-quality content has been delivered to cooperative platforms such as CCTV News Plus, Tencent News, and Toutiao. The media influence of Lightning News and Qilu.com has been continuously enhanced.