盒马 - 鲜美生活

Hema is the first new retail platform in China driven by data and technology. By reconstructing the "people, goods, and venue" in the retail industry, it has created formats such as "Hema Fresh", "Hema X Membership Store", and "Hema NB", aiming to meet consumers' longing for a better life and lead the "fresh, beautiful life" of thousands of families with technology and innovation.
Hema first launched the "30-minute delivery at your fingertips" model, making freshness and deliciousness easily reach your table. Through the Hema APP, you can not only easily buy fresh and affordable goods, but also enjoy physical video displays, real buyer shows, and tasting evaluations. You can also share the good products discovered every time and the fun of cooking with other Hema fans.
Hema actively layouts upstream agricultural product bases and factories, and reshapes the supply chain through in-depth industrial cultivation. It makes the product quality better and the price more favorable, promoting industrial progress.
Hema adheres to the principle that "product strength is the first competitiveness", continuously improves procurement standards, optimizes product processes, and improves the logistics link, constantly providing consumers with better products and services.
Hema launches a global supply chain strategy and global direct procurement, bringing high-quality global goods into Chinese families.
Hema builds a supply chain network and urban central kitchens across the country, ensuring the safety, freshness, and deliciousness of ingredients.
Hema has established more than a hundred "Hema villages", promoting the integration of primary, secondary, and tertiary industries, processing high-quality agricultural products into different product forms, and delivering them to the tables of consumers in first- and second-tier cities.
All along, Hema adheres to the brand concept of "fresh, beautiful life", with reliable product quality, vibrant product innovation, and a service concept that understands life, just to make it possible for consumers to "buy", "buy well", "buy with confidence", "buy conveniently", and "buy happily"!